Marketplace for Small Businesses
A marketplace platform specifically designed to help small businesses easily sell their products online, reach a wider audience, and strengthen their competitiveness in the digital era.
Overview
Comprehensive marketplace platform built to empower Indonesian small and medium enterprises (UMKM) to digitalize their businesses. The platform provides web-based management applications for various types of businesses and a public-facing marketplace to reach customers worldwide. The solution includes complete infrastructure management and SEO optimization to ensure maximum visibility.
The Challenge
Indonesian small businesses struggled to enter the digital marketplace due to lack of technical knowledge, high costs of individual solutions, and complex setup processes. They needed an affordable, easy-to-use platform that could handle different business types (retail, F&B, services, etc.) while also providing global reach. Infrastructure management and SEO were major pain points for business owners with limited technical skills.
The Solution
Developed a multi-tenant marketplace platform with customizable business management modules for different UMKM types. Built scalable infrastructure on Linux servers managed through CloudPanel, enabling efficient management of multiple websites simultaneously. Implemented comprehensive SEO strategies including on-page optimization, structured data, and performance enhancements. Created intuitive admin panels for business owners to manage products, inventory, orders, and customer relationships without technical expertise.
Results & Impact
- Successfully onboarded diverse UMKM businesses across Indonesia
- Platform accessible worldwide with multi-language support
- Improved page load speed by 70% through optimization
- Achieved first-page Google rankings for key business categories
- Managed 20+ websites simultaneously using CloudPanel
- 99.8% server uptime with Linux infrastructure
- Reduced time-to-market for new businesses from weeks to hours
- Business owners able to manage operations independently
Key Features
- Multi-tenant marketplace platform
- Business type-specific management modules
- Product catalog with categories and variants
- Inventory management system
- Order processing and tracking
- Customer relationship management
- Payment gateway integration
- Responsive design (mobile & desktop)
- SEO-optimized URLs and meta tags
- Analytics and sales reporting
- Multi-language support
- Admin dashboard for each business
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